Staff from UCLan's Allied Health Research Unit (AHRu) showcased their work at Preston's inaugural Best of Britannia (BOB) North event.
Over 3,500 people visited the pop-up department store which had set up outside of London for the very first time.
UCLan was a key sponsor of the event which took place in the historic Post Office building and Market Square in the heart of the City.
The AHRu team were joined by a variety of current and previous partner companies who helped to demonstrate a range of work relating to design for sport and rehabilitation.
These included Optifit Bra Company, who the team have been working with to conduct research into the effect of breast support garments on back pain.
CERAGEM Preston UK, who collaborated on a previous study into the effectiveness of their V3 bed for individuals with non-specific back pain, were also on hand throughout the weekend.
CERAGEM'S Julie Gyi commented: "We were proud and happy to be showcasing innovative therapy products that really do make a difference. So many visitors tried and loved the Ceragem thermo-therapeutic massage bed. There was a real buzz in the air and we had lots of fun too. Thanks to the Allied Health team for the opportunity to reach out and help even more people."
Other companies in attendance included Rophi Cushions, MDTi and Leeds-based bed manufacturer Harrison Spinks, with whom Professor Jim Richards has developed the innovative P 1.0 Trainer which is due to be released in the UK this summer.
The team also displayed a range of other products they have previously tested, including Lift Slings, Lumbacurve and many DJO Global products.
The AHRu performs applied research which includes the design and development of new products for sport and rehabilitation.
The unit works with Small Medium Enterprises (SME) and large international companies across the healthcare products, medical devices, sports and outdoor equipment sectors. Its advanced biomechanics, healthcare technology, sports and outdoor testing facilities have hosted a range of product testing.